According to foreign media reports, Noon, the local e-commerce platform in the Middle East (February 19) announced that it will enter the Egyptian e-commerce market after the UAE and Saudi Arabia markets  on Tuesday.It is reported that Noon was originally built by entrepreneur Mohamed Alabbar, the Saudi Public Investment Fund and a group of well-known Gulf investors with an initial capital of $1 billion. Now it is making Egypt its third regional market. 

Noon said in a statement that Egyptian consumers can now order from the beta version of noon.com, which promises to bring more choice, affordability and convenience to Egyptian consumers. The products will involve electronics and fashion , beauty, baby, home and kitchen, and other categories, and provide consumers with free shipping and free return service.

(beta version of Noon.com)

It is reported that Noon Egypt is headquartered in Smart Village (Smart Village, Technology Innovation Business District), and its ground team is currently in the test stage before the official release. Noon also has a fully operational logistics center in the Abu Rawash area of Cairo and plans to set up another five centers.Alabbar said: 'The Egyptian e-commerce market is still young, and Noon has the opportunity to help Egypt build a perfect digital platform through the launch of this beta. We are very excited to start a strong relationship with the local retail community and customers and support Egypt. Development and entering the new e-commerce market.'Alabbar also pointed out that most Egyptian retailers are either not involved in online sales or have limited online business. In addition, Noon will recruit Egyptian talent to join its local team.